El Peix al Plat project arises from the concerns of its members, professionals working in the field of the sea, toward the status of high exploitation of marine resources and the way we choose the fish we eat.

The sea and its resources are not endless as we might imagine. In fact, today we are witnessing an important moment in which fish farming responds to the demand of almost 50% of fish for human consumption. At the same time, the huge increase in fishing capacity of the world fleet caused by new technologies, the negligence in the fishery management and in compliance with the law, and the lack of information about the present and future of the fish we consume have significantly reduced the number of fish in the world's oceans, if compared to the amount it had only 100 years ago. And most scientists agree that today there are too many boats and too few fish.

In such a globalized, complex and concerning scenario as we are living, we feel obliged to contribute our bit: push a turnaround toward a responsible consumption of the marine resources.



The aim of the El Peix al Plat project  is ​​to spread knowledge and raise consumer awareness when buying and eating fish, teaching how to distinguish and enjoy fresh and local fish. In fact, simple everyday gestures such as choosing one product or the other makes our diet more or less respectful of our health and environment. With little diversification of fish consumption, this puts an overload of fishing pressure always on the same species and a rejection of those which have little market value.

So we work both in outreach activities to promote responsible fish consumption, such as the selling of sustainable fish boxes from Catalan fishing ports. We promote consumption of commercially lesser known species ("Recovered Fish"), avoiding overfished species, and consumption of fish which have been caught by fishing techniques which are as respectful as possible with the sea and, therefore, more sustainable. Also, we do not sell farmed fish, sharks or fish below their minimum legal size limits.

This project is rooted in our passion and commitment to restore, preserve and hand down a simple recipe: to value and protect our sea resources, consuming seafood produced by small-scale fisheries in harmony with the rhythms of nature.